Privacy policy

PRIVACY POLICY

Last updated: April 16, 2026

1. INTRODUCTION

This Privacy Policy explains how Latiery London ("we", "us", or "our") collects, uses, and protects your personal data when you visit or make a purchase from our website.

We are committed to protecting your privacy and complying with:

  • General Data Protection Regulation (GDPR)

  • UK GDPR and Data Protection Act 2018

2. DATA CONTROLLER

Email: info@latierylondon.com
Phone: +351 918 274 591

3. PERSONAL DATA WE COLLECT

We collect the following categories of personal data:

3.1 Information you provide directly

  • Full name

  • Billing and shipping address

  • Email address

  • Phone number

3.2 Payment Information

Payments are processed securely via Shopify payments.
We do not store full payment details (such as card numbers).

Shopify payments may collect:

  • Payment method details

  • Transaction data

  • Fraud detection data

3.3 Automatically collected data

  • IP address

  • Browser type and device information

  • Website usage data (pages visited, interactions)

3.4 Cookies and tracking technologies

We use cookies and similar technologies to:

  • Ensure website functionality

  • Analyze performance

  • Improve user experience

  • Provide marketing (only with consent where required)

4. HOW WE USE YOUR DATA

We process your personal data for the following purposes:

  • To process and deliver orders

  • To provide customer support

  • To manage payments and prevent fraud

  • To comply with legal obligations

  • To improve our website and services

  • To send marketing communications (only with consent where required)

5. LEGAL BASIS FOR PROCESSING (GDPR)

We rely on the following legal bases:

  • Contract: to fulfill your order

  • Legal obligation: accounting and tax compliance

  • Legitimate interest: fraud prevention, service improvement

  • Consent: marketing and non-essential cookies

6. SHARING YOUR DATA

We only share your data with trusted third parties when necessary:

Service Providers:

  • Shopify payments (payment processing and fraud prevention)

  • Shopify (ecommerce platform)

  • Logistics and shipping partners

These providers process data on our behalf and are contractually obligated to protect it.

7. INTERNATIONAL DATA TRANSFERS

As we operate internationally and use third-party service providers, your data may be transferred outside the EU/UK.

We ensure appropriate safeguards through:

  • Standard Contractual Clauses (SCCs)

  • Data Privacy Framework (where applicable)

8. DATA RETENTION

We retain personal data only as long as necessary:

  • Order data: up to 6–10 years (legal/tax obligations)

  • Customer service data: as needed for support

  • Marketing data: until consent is withdrawn

9. YOUR RIGHTS (EU & UK USERS)

You have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion ("right to be forgotten")

  • Restrict processing

  • Object to processing

  • Data portability

  • Withdraw consent at any time

To exercise your rights, contact: info@latierylondon.com

10. DATA SECURITY

We implement appropriate technical and organizational measures to protect your data, including:

  • SSL encryption

  • Secure payment processing

  • Restricted access to personal data

11. COOKIES POLICY

We use cookies in compliance with EU and UK laws.

You can:

  • Accept or reject non-essential cookies

  • Manage preferences through our cookie banner

12. THIRD-PARTY LINKS

Our website may contain links to third-party websites.

We are not responsible for their privacy practices.

13. CHILDREN’S DATA

Our services are not directed to individuals under 18.

We do not knowingly collect data from minors.

14. CHANGES TO THIS POLICY

We may update this Privacy Policy at any time.

Changes will be posted on this page with an updated date.

15. CONTACT

For any privacy-related questions:

  • Email: info@latierylondon.com

  • Phone: +351 918 274 591

16. COMPLAINTS

If you are located in the EU or UK, you have the right to lodge a complaint with your local data protection authority.

However, we encourage you to contact us first so we can resolve the issue promptly.